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Turn Your Data
Into Your Strongest Competitive Advantage

Data strategy and analytics consulting for businesses ready to make decisions backed by real data.

25+
Years Experience
100's
Clients Served
6+
Data Platforms
0
Vendor Lock-in
Data Strategy
Business Intelligence
Tableau
AI Solutions
Customer Insights
Data Visualization
Analytics Architecture
Agile Delivery
Data Strategy
Business Intelligence
Tableau
AI Solutions
Customer Insights
Data Visualization
Analytics Architecture
Agile Delivery

Turning raw data into
competitive advantage

We're vendor-agnostic and client-obsessed. Every engagement is built around your specific needs, not a pre-packaged solution.

01
Data Strategy

Align your people, processes, and technology around a unified data vision. We build strategies that scale with your business and deliver measurable ROI.

Roadmapping Governance Architecture
02
Data Visualization

Transform complex datasets into clear, actionable dashboards. We build visualizations that drive decisions.

Tableau Analytics Dashboards
03
Customer Insights

Deep-dive surveys, behavioural analysis, and voice-of-customer programs that surface insights you can act on.

Surveys Segmentation NPS
04
AI & Analytics Enablement

Help your team understand, trust, and leverage AI tools and modern analytics platforms to augment decision-making at every level.

AI Solutions Training Adoption
05
BI Tool Selection & Implementation

We evaluate, select, and implement the right BI stack for your needs without bias toward any vendor. Best of breed and fit for purpose, not best-in-market.

Evaluation Migration Implementation
06
Data Infrastructure & Pipelines

Design and implement the plumbing that powers your analytics. A cost-conscious approach to scalable data pipelines.

ETL/ELT Data Quality Integration
Howard Morgenstern
Howard Morgenstern
Managing Partner
25+ Years

Boutique expertise.
Enterprise results.

Data Canuck is a Toronto-based data consulting firm built on the belief that every business deserves to understand its own data.

We're not a massive consultancy that assigns your project to a junior team. You get Howard — 25+ years in technical sales and leadership at Tableau, Microsoft, and Business Objects — directly working on your business and data.

We're vendor-agnostic by design. No kickbacks, no preferred platforms, no vendor relationships that compromise your outcome. Just the right solution for your specific situation.

Former data leader at Tableau, Microsoft & Business Objects
Agile methodology — iterate and pivot based on your feedback
No vendor lock-in, ever — we preserve your optionality
Cost-effective, fit-for-purpose solutions — not enterprise bloatware

A process built for
your reality

No 6-month discovery phases. We move fast, validate early, and deliver value at every step.

Step 01
Discovery Call

A free 30-minute conversation to understand your data challenges, goals, and where you are today. No pitch, no pressure.

Step 02
Assessment

We audit your current data landscape: systems, gaps, opportunities, then map out a clear, prioritized path forward.

Step 03
Build & Iterate

We build in short sprints, showing you progress constantly and adapting to your feedback in real-time.

Step 04
Enable & Sustain

We train your team, document everything, and ensure you can operate independently. We set you up to thrive without us.

Results that speak
for themselves

Howard's assistance was instrumental in setting up our BI strategy, tool set, and processes. He helped us introduce Tableau to the Bank. His ability to simplify complex technical concepts for a business audience contributed to the success of the entire BI initiative.

Slava Litvinenko
Director, Data Analytics — Scotiabank

Howard has been a phenomenal coach to me. Having Howard as an advisor on an RBC engagement, he saved me hundreds of hours. He is a strong leader who leverages his data insight, business acumen, and experience to coach my team to success. He challenges people to think further than they've thought before and look deeper than they've looked before. He has excellent people skills and was well respected in our organization. A true professional. He will push you and hold you accountable. I'd recommend him to anyone!

Frank Law
AVP Data — Laurentian Bank

Canada's leading brands
trust their data to us

CIBC
Scotiabank
RBC
Rogers
TD Bank
Sun Life

Ready to unlock
your data?

Start with a free 30-minute call. No commitment, no pitch deck. Just a conversation about the challenges you have with your data.